Aptar.com Digital Guide
Welcome to the Aptar.com Digital Guide. This guide will serve as a resource for website content editors to understand the website landscape, digital governance standards and other necessary information for keeping the website current.
Let’s Get Started
Use the links below or the primary navigation to access different sections of this guide.
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Brand Guidelines
Information about Aptar's digital brand guidelines including brand strategy, color and logo usage, typography, etc.
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Content Guidelines
Drafting new content? Read about Aptar.com's voice and tone, helpful SEO principles, and more.
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CMS Tutorials
A thorough breakdown of each component used on the website, CMS tips and tutorials, and user information.
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Technology Overview
Overview of the technology that powers Aptar.com, including analytics integrations, lead generation forms, and user privacy.
Our Value Proposition
“We transform ideas into products that transform lives.”
Our Website Goals
To maintain strategic integrity, the decisions we make about updating our site should always be rooted in our primary website goals.
Elevate the Aptar Brand
Our site differentiates Aptar, promotes Aptar culture and showcases Aptar as an industry leader
Inspire Innovation
Our site gives customers an idea they didn’t have before.
Grow the Business & Generate Leads
Our site is a powerful lead generation tool that contributes to the growth of our business.
Showcase Capabilities & Products
Our site captures the story behind the robust offerings we bring to our customers.
Our Site is Built for Our Ideal Audience
- Grow Our Prospects
- Value Over Volume
- Partner Not Supplier
- Initiate Conversation
Our biggest opportunity for growth is the prospect over the existing customer. Organic growth amongst existing customers is key, but they can benefit from the same content.
Our focus is to tell the story of our value over volume of information. Technical information is necessary and should be accessible, but not the focal point of the site.
Our position is as a partner not a supplier.
Finally, we want to initiate conversation over self-service.
How Can We Help?
- Brand Guidelines
- Content Guidelines
- CMS Tutorials
- Technology Overview
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Can’t Find What You’re Looking For?
Need help? Have an idea for something to include in this guide? Reach out to an Aptar team member for further assistance.
