Brand Strategy
Aptar.com is centered around the “One Aptar” vision while allowing for subtle shifts in imagery or tone within the market sections. Understand the Aptar brand strategy and various elements that keep us moving toward becoming One Aptar.
For a full recap of the Aptar.com workshop, please view the document here in Teams.
Our Value Proposition
“We transform ideas into products that transform lives.”
Our One-Aptar Personality
Through our website, we want our audience to see Aptar as…
Uniquely Ubiquitous
You’d be surprised how often you see Aptar technology out in the world, but nothing we create is a commodity. Our products are known for shaping markets – they’re purposefully built for consumer needs and adhere to the highest quality.
Meticulous
Our products are designed to be enjoyable to consumers but we put rigorous testing into each and every one. Our goal is to improve and sometimes even save lives, and we are committed to ensuring we achieve it in every project we undertake.
Cognizant & Adaptive
Innovation isn’t always about disruption, and sometimes the tolerance for change is higher than others. We have a deep knowledge of consumers, patients and markets, and we use that expertise to make sure your products stand out and succeed.
Partner Not Preacher
You may come to us seeking an answer to a challenge, but we believe that true innovation stems from a blending of our deep expertise across a variety of different industries and customers and your knowledge of your brand, market and customer. Together, we can create a solution that is truly differentiated.
Confidently Creative
From upside-down Ketchup to portable nebulizers, we’ve created some truly game-changing solutions. But we’re more than just big ideas. We offer services dedicated to helping partners navigate product development, regulatory and marketing so that solutions are approved and make it to the shelves.
Our Master Narrative
In addition to our website value proposition, the master narrative document can be leveraged for guidance on additional communications.
Our Voice & Tone
Aptar.com should portray a message that talks broadly about who we are and what we do across the breadth of markets that we serve. This means that each market must adapt this branding to cater to the nuance of their own market and customers through visuals and content.
What We Do
- Packaging solutions
- Dispense and protect
- Tailored
How We Do It
- Unrivaled expertise
- Transform ideas into opportunities
- Broad portfolio
The Benefit
- Vibrant experiences
- Improve lives
- Sales and loyalty
When Should I Address the Nuances of My Market?
Top-level messaging is focused more broadly on Aptar’s story, rooted in the needs of audiences across the business
Mid-level, category messaging still has wide appeal. This messaging is based on common needs and language within each segment
Products and services that are more specific to certain submarkets or audiences may draw from individual segment personas
Our Website Audience & Goals
Our site is created for our ideal audience. This requires a slight shift in prioritization of what our story focuses on.
Our biggest opportunity for growth is the prospect over the existing customer. Organic growth amongst existing customers is key, but they can benefit from the same content.
Our focus is to tell the story of our value over volume of information. Technical information is necessary and should be accessible, but not the focal point of the site.
Our position is as a partner not a supplier.
Finally, we want to initiate conversation over self-service.
Our Strategy Focuses On…
- Elevating the Aptar brand
- Inspiring innovation
- Growing our business & generating leads
- Showcasing our capabilities & products
How Can We Help?
- Brand Guidelines
- Content Guidelines
- CMS Tutorials
- Technology Overview
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Can’t Find What You’re Looking For?
Need help? Have an idea for something to include in this guide? Reach out to an Aptar team member for further assistance.
