Color Usage

Color helps to distinguish our brand and market segments, creating consistent experiences across all touchpoints. In most cases, you’ll see that we introduce light and dark shades of each palette. This is done to improve contrast and legibility when the color is used with white text (such as buttons).

Primary Palette

Aptar’s primary brand colors are Teal and Emerald. These colors are to be used on all global sections of the site, including but not limited to the header, footer, and primary pages that are not segment specific.

Secondary Palette

Aptar’s secondary palette includes segment-specific colors. These color swatches are only intended to be used within the context of their respective segments. Please note that while there are dedicated colors for each market segment, only the Aptar primary colors should be used in global sections of the site. This means that even if you are linking to or referring to a specific market segment from a global page, you should only use the primary brand color.

Extended Palette

Aptar’s extended palette is made up of a range of neutrals spanning from black to white. These swatches are intended to be used for text, graphic elements, and components like buttons or CTA blocks.