Brand Guidelines
Information about Aptar’s digital brand guidelines including brand strategy, color and logo usage, typography, etc.
Explore Aptar.com Brand Guidelines
Brand Strategy
Aptar.com is centered around the “One Aptar” vision. Understand the Aptar brand strategy and various elements that keep us moving toward becoming One Aptar.
Logo Usage
Our brand and segment logos help our audiences identify us and differentiate between our different market segments.
Photography
Photography helps to convey how our products and offerings fit into consumer’s everyday lives.
Color Usage
Color helps to distinguish our brand and market segments, creating consistent experiences across all areas of the website.
Typography
Typography is our system of fonts. We use typography to communicate clearly and establish hierarchy to guide our audiences through our content.
Graphic Elements
Graphic elements are used to establish balance, generate interest, and create distinction between content areas on our website.
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