Logo Usage

The Aptar family of logos are the foundation of the Aptar visual identity. Their consistent use over time contributes to the strength of the Aptar brand worldwide.

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Primary Logos

Aptar’s primary logo is used in the site header, footer, and any other instance where the company is referred to outside of a specific segment. There are three variations of the primary logo that are used in specific instances: the white logo, white logo with teal, and full-color logo.

Color Variations

There are three color variations of the Aptar logo used on the website. From left to right: full color, white with teal, and white.

Website Use

The white logo is used in the header when the navigation is set above an image. This ensures that the color in the image and the color of the logo do not complete and the logo remains entirely visible.

 

The white logo with the teal brandmark is used in the footer and any instance in which the logo is placed on a solid background with appropriate contrast.

 

The full-color logo is used in the site header when the navigation is on a solid white background.

 

Segment Logos

The Aptar segment logos share the Aptar symbol and wordmark, yet each segment is differentiated by its unique color and segment identifier. Aptar segment logos should only be used on their respective market pages.

Segment Variations

Each Aptar market segment has a unique logo with an assigned color palette and identifier.

Website Use

The Aptar Pharma logo is used beneath the header on all segment pages.

 

The Aptar Beauty + Home logo is used beneath the header on all segment pages.

 

The Aptar Food + Beverage logo is used beneath the header on all segment pages.

 

Logo Use Guidelines

The Aptar corporate and segment logos are the cornerstone of the Aptar brand and should be used consistently across all communications. With the exception of color, the guidelines for logo usage are the same for AptarGroup as well as for each segment.

Clear Space

Always make sure the Aptar logos are protected from any other conflicting imagery or graphics by providing them with adequate clear space. This space also represents the minimum distance from the edge or border of any element in which the logo is used. The clear space is defined by the width of the “A” in the wordmark.

Scaling and Modifications

Do not alter the size or spatial relationship between the wordmark, the symbol and the segment identifier.

X = width of the “A” in the wordmark