CMS Tips & Guidelines

This section covers some helpful tips and guidelines for maintaining content within the CMS.

WATCH EDELMAN’S CMS Overview VIDEO

The Basics

Definitions

Some words you might see while navigating the website or while reading this guide:

  • CMS: Content Management System; This is the platform that your website is built on. In this instance, we are using WordPress. It allowed for flexible and easy editing of the content on your site.
  • Front End: What your website looks like to end users.
  • Back End: Where you edit content (i.e. the CMS).
  • Component: Elements that make up each page. Think of these as “building blocks” for the site.
  • Page: Where content lives on the site; E.g. “About Aptar” or “Beauty Expertise & Services”
  • Post: Individual pieces of content that can be pulled into different pages on the site; E.g. “Products”, “News” or “Events”
  • WYSIWYG: “What You See is What You Get”; This is another name for the content editor in the CMS. It allows you to view the content close to how it will appear on the frontend.

Logging In & Navigating the CMS

To access the Aptar.com WordPress backend, go to https://aptar.com/aptar-admin and login with your Aptar SSO credentials. This will bring you to the WordPress Dashboard. From here, you can navigate to the various pages of the CMS.

Once you’re logged in, you will find a series of links to different places within the CMS on the left-hand side. Depending on your user roles, you may see more or fewer links.

  • Media: library where images and PDFs are housed
  • Pages: edit/create various pages on the site
  • Beauty – Pharma Products: edit/create market-specific products
  • Shared Product: edit/create overlapping products across markets
  • News & Events: edit/create articles, events, press releases and webinars
  • Resources: edit/create case studies, market trends, publications and webinar recaps
  • CTAs: edit/create CTAs for the “CTA” component
  • People: edit/create “people” to appear as authors or presenters for news/events/resources
  • Global Content: edit various pieces of content that appear globally across the website (e.g. the mega menu, footer, market logos, etc.)

Best Practices

Let the CMS Work For You

The purpose of using a CMS is so content editors can do as minimal styling or formatting work as possible. For this reason, you do not need to worry about changing fonts, colors or sizing of text. All you need to use is what’s available to you in the WYSIWYG editor.

Additionally, you should never need to use extra spaces or line breaks to make content fit how you want it to. Adding additional spaces may fix the layout for desktop, but it will cause issues when the site starts breaking down to different browser and device sizes.

Copy and Pasting from Other Sources

When copying text from another location, it’s very important that you don’t care of styling from that source (especially with email or Word). To avoid this:

  1. In the WYSIWYG, click the “Paste as text” icon before pasting your content. This will strip out all formatting.
  2. If you don’t see this icon, remember to click the “toolbar toggle” to expand the toolbar.

Hierarchy of Content is Important

Remember to use header styles to indicate hierarchy of content. You should avoid using bolded font as headers. Headers are located in the “paragraph” dropdown in the WYSIWYG editor.

Note: You only need one H1 on a page. This should be the page title and nothing else.

Common Tasks

General

Products

Other

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